Keen On ? Why Steve Jobs Matters (TCTV)

As a Steve Jobs watcher, Alan Deutschman has been at it longer than almost anyone. He is the author of the 2000 biography The Second Coming of Steve Jobs, the e-essay�How Steve Jobs Changed Our World and is currently working on a book entitled Why Steve Jobs Matters which will be published by St. Martins Press next year. So why does Steve Jobs matter? According to Deutschman, who I interviewed over Skype, Jobs matters because he transformed the CEO into a rock star. Just as John Lennon was a hero for the flower power generation of the 60?s, Deutschman explained, so Steve Jobs is the ?patron saint? of the ?creative class? ? people who have a great passion for their work and look for fulfillment in their working lives

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