Placecast Brings Location-Based Shopping Alerts To Retailer Smartphone Apps

Placecast's ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, is announcing new functionality today?integration with mobile smartphone apps. As we've written in the past, ShopAlerts is a white-label geofencing platform for businesses that want to deliver geo-triggered offers to their customers on their mobile phones. Consumers can opt-in to receiving text messages in a variety of ways?at the store, online, via text-message, mobile websites or on Facebook. Geofences are virtual areas set around physical locations; when an opted-in consumer is inside a geofenced area, she receives a message from a business, including a discount, notice of a sale, directions to a store or other content.

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