Pretty soon, you won't have to scramble to lower the volume during noisy commercial breaks -- that's if you even watch live TV. After making its way through Capitol Hill, the
Commercial Advertisement Loudness Mitigation Act (or CALM) -- which aims to keep the sounds coming out of your flat panel even-keeled -- has just been adopted in a ruling by the
FCC. Starting next December, ads and promos will have to remain in-step with the audio levels of scheduled programming. While the affected parties have a full year to get their acts together, the main burden of enforcement lies with broadcasters and MVPDs like Comcast and Verizon FiOS. So, come next holiday season, you'll be able to tune in and tune out without being blown away.
FCC tells advertisers to CALM down, lowers the volume on commercial breaks originally appeared on Engadget on Wed, 14 Dec 2011 14:31:00 EDT. Please see our terms for use of feeds.
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Finally the end of blaring commercials is coming to an end with the FCC mandated CALM act. Having to put the surround sound on mute all the time with outrageous commercial volume isn’t how I like to spend time viewing TV. DISH is fighting back with loud volume commercials too, the TruVolume technology in the new Hopper. This new receiver can record three shows at once and full DVR functions in all TV locations. This has some sweet applications too having Facebook and Pandora will add to an enhanced experience. 250 HD hours of storage will allow storing more movies. I can’t wait to add this to my DISH employee service for a great home experience.
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